The Baldwin CCRC Delivers Multigenerational Living In Londonderry, New Hampshire
In 1997, when CEO Marlene Rotering opened the Edgewood Retirement Community in North Andover, Mass., she interviewed every new resident as they came in to gain a deeper understanding of their needs, motivations, and fears. It was the fears, she says, that really stayed with her: Social isolation. Feeling trapped. Being alone.
Years later, on a team-building bowling outing with Edgewood’s senior leadership team to Lynnfield, Mass., Rotering was taken with the mixed-use community surrounding the alley. Restaurants, a grocery store, theater, and housing were all in close proximity, encouraging activity and engagement among residents. “I’m standing there and I’m thinking, ‘This kind of setting would be perfect for senior housing,’” Rotering says.